Who we are
Chelsea Kmiec, AFDN-P
Founder & Principal, Elurai Group
Chelsea is a wellness strategist with over two decades of experience transforming how people engage with health, performance, and longevity. With executive-level roles at leading fitness and wellness companies, she brings a rare combination of creative vision and operational expertise to every project.
Her work spans luxury real estate, private residences, commercial wellness centers, and personal coaching; developing programs, curating cutting-edge technology applications, and designing service models that are both impactful and executable. Chelsea is known for her ability to connect the dots between science, behavior, and experience, translating big-picture wellness trends into results-driven solutions.
Through Elurai Group, she collaborates with top designers and brand partners to bring world-class wellness to life. whether through immersive events, curated spaces, or strategic consulting.
Chelsea is also a Co-Founder of gBeat, a heart rate streaming technology for wearable devices, and Founder of FUSE Virtual Fitness an online fitness community and personal longevity coaching platform , and a Strategic Business Development Advisor for Anthurium Staffing, a personal staffing agency that serves NY and LA.
For personal longevity coaching and Peptide Therapy Support, CLICK HERE.
Serena Davis
Creative Director & Principal, Elurai Group
Serena is the creative force behind Elurai Group’s signature approach to wellness-driven luxury interiors. With experience in spatial design, she brings a refined eye for balance, flow, and understated elegance to every project.
At the heart of Serena’s work is a belief that space should support well-being. Her designs are known for their calm sophistication, seamlessly blending beauty and function to create environments that restore, inspire, and elevate daily living.
Whether designing a private residence, wellness retreat, or boutique commercial space, Serena leads each project with intentionality, drawing on her expertise in layout, sensory experience, and materiality to craft interiors that feel as good as they look.
As Lead Designer of Elurai, she partners closely with clients, collaborators, and artisans to transform vision into refined, wellness-centered spaces that speak quietly, yet powerfully.